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THE HISTORY OF THE A&R

The emergence of the A&R (artist and repertoire) came in the 1950s, during the time when the music industry was exclusively run by three...

IS THE A&R STILL NEEDED?

With the emergence of social media, and the growing popularity and importance of digital streaming platforms, it has become easier than...

THE ROLE OF THE A&R

If you are in the music industry, you have undoubtably heard the term A&R. Almost anyone and everyone says they are an A&R. Whether this...

WHAT IS ARTIST DEVELOPMENT

Artist development, simply put, is the process of taking a new act and creating a cohesive image, brand, and sound to be released to the...

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