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Writer's pictureFrank Demilt

[DRAKE & BLOCBOY JB] THE “LOOK ALIVE” VIDEO LOOKS DEAD

“Look Alive” is one of the biggest tracks right now. “Look Alive” by BlocBoy JB featuring Drake is currently 11 on the Billboard top 100. I personally think it’s one of the best songs that Drake has put out in a while. The slow and monotone delivery of vocals in the chorus make this song. It gives it a vibe of swag and self-importance. You really want to be a part of their crew after this song.

The lyrics go:

“901 Shelby Drive, look alive, look alive (‘live) Niggas came up on this side, now they on the other side (word, word, word) Oh well, fuck ’em, dawg, we gon’ see how hard they ride (huh, fuck ’em) I get racks to go outside and I split it with the guys (outside) We up on the other side, niggas actin’ like we tied I’ve been gone since, like, July, niggas actin’ like I died They won’t be expectin’ shit when Capo go to slide (hah) ‘Cause I told them to put that shit behind us but I lied (hah)”

I would expect this music video to be one of his best since it is a huge step above “God’s Plan”. Drake has been going in a pop direction with songs like “God’s Plan”, “Hotline Bling” and his feature on “Work”. We really haven’t gotten to see his true rap in a long time since he is always up in his feelings. Since this was such a power move by Drake- I would expect the music video to be on the same level as his bars.

Check out the music video here:


Looking like it was shot in his basement, Drake and BlocBoy JB stand in a high school gym and throw money. I don’t remember doing that in high school? Then it shoots to him on a lawn outside someone’s house with his crew. Same sh*t different location. Then there are some shots in the club. Nothing too exciting. I will give the music video props for the downward camera angle though- that really helped display that the viewer is below them. The camera is mostly focused on Drake throughout the video that one would barely even know that it’s BlocBoy’s song. The camera doesn’t focus on the background crew that much, does that mean Drake is better than his own crew?

The song is about a crew but I only see Drake for the majority of the video. The scenes were boring and there should have been more variety in between shots. A typical rap video would not have done the song justice. If they showed girls shaking their asses with cars- it would devalue the message of the song, but that doesn’t mean the video should look this cheap. One of the best Drake songs in a while should have been better- but at least the song is out.

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