Good American, Khloe Kardashians clothing line has created a brand new size, making huge steps forward in the fashion industry for women. The fashion brand which launched in 2016 co-founded by Emily Grede and Khloe Kardashian, has decided to incorporate a size 15 to their sizing charts, something that has never been done before.
Upon analyzing company data, the brand realized that there was a 50% return rate on both sizes 14 and 16. In an interview regarding the new size Grede stated “There’s just a stigma and snobbism in fashion that sometimes stops people… and that really has to be dispelled”. This size which did not exist until now will bridge the gap between women who are too big for size 14 and too small for size 16. This will be right in-between the straight and plus sizes. Refinery29 states that industry-wide there is a discrepancy with these sizes and it is very hard for women to find something that truly fits, Good American is looking to correct that problem.
The new size was debuted with the brands new Good Curve line which launched last Thursday. The Brand describes the new line as “the ultimate balancing jean, developed directly from customer feedback”.
The company which already offers sizes 00-24 is making a huge step forward for women all over the world. It is time that we make fashion inclusive for everyone.
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