Chance the Rapper has not been very happy recently. A lot of celebrities have made it their duty to use their platform for good. Chance recently called out Heineken for their apparently racist commercial.
The advertisement he is fighting against is Heineken’s campaign whos tagline is “Sometimes, lighter is better.” Chance told them that it was horribly racist.
He took to Twitter to call out the company for the racist ad:
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg — Chance The Rapper (@chancetherapper) March 26, 2018
I found that joint 😂😂https://t.co/r4cgSLE8Uz — Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not — Chance The Rapper (@chancetherapper) March 26, 2018
He even believes it was placed so that the company could get publicity. Not to say anything but calling them out does create publicity?
You can watch it here
The ad displays a bartender seeing a woman who is in need of a beer and then slides it over to her. Since the bottle is so light it slides past a couple of people until the tagline, “Sometimes, lighter is better.”
Honestly, I don’t know what is so racist about the ad besides the poorly worded phrase. The beer is a light beer and it is shown not carrying a lot of weight. The meaning is not racist and someone who is watching would never even question that implication. But hey, some people find it offensive but I don’t think it was meant to be taken this literally. We might just have to all calm down.
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