Kendrick Lamar has revealed he has a new project in the works, but it’s not what most fans were expecting. While most of us were hoping for a new album, Lamar has instead shared with us a teaser for his new company pgLang, with frequent collaborator Dave Free.
The Compton rapper made the announcement with a series of post as well as with a 4 minute visual mission statement. The short film is written and directed by Free and stars Lamar, Baby Keem, Yara Shahidi, and Jorja Smith, and features new music from Baby Keem, Florence Welch, and Kamasi Washington. “When you are identified with something your are not, it always leads to suffering and unhappiness,” a distorted voice tells us.
https://t.co/IucgqwEiG0 pic.twitter.com/VFk7glme1N — Kendrick Lamar (@kendricklamar) March 5, 2020
5000 copies all over the city. @latimes x @PGLang pic.twitter.com/50T6QUaZBF — Kendrick Lamar (@kendricklamar) March 5, 2020
Upon visiting their website, we continue to learn that pgLang is a “service company,” specializing in music, film, television, art, books, and podcasts. Their mission is to deliver “stories that speak to many nations, many races, and many ages.” PgLang is a company comprised of writers, singers, directors, musicians, and producers that are breaking formats when building ideas to make them real.
“We embrace the idea of anarchy and challenges that make us stronger,” the statement continues “pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging and then fitting them within the best media.”
That is all Lamar has provided us with so far, but Free further explained that “in this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.”
Its been announced that up and coming 19-year-old rapper Baby Keem, is one of the first artists to partner with pgLang.
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