The machine behind all of Def Jam’s hottest artist & hits… Check out what OG we sat with this week…
The Golden Boy is joined by Def Jam royalty, Shampoo – the master of street team promotion. His legacy spans over 20+ years as he’s worked with legends like N.O.R.E, Redman, Method Man, Rihanna, Young Jeezy, Jay Z and the list goes on. Hey Indo! pulled up on Shampoo at Jimmy’s in NYC to discuss his story, the importance of gorilla marketing and how he branched out to start his own YNVS label. Shampoo and his team have played an incredibly vital role in the hip hop scene over the last two decades, proving that he’s a force to be reckoned with. Shampoo’s name will always live within in the streets & with the DJS, his hard work has made him a vital player when breaking records. If your artist then this episode is definitely something you need to check out, Shampoo goes in depth on how to break records, and how word of mouth will always be the best way to market yourself.
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